Ecommerce Configuration

In this article, we will show you how to create and configure a Website (V2) on Connect&GO's Back-office.

Sections in the article:

• What is a website?
• Practical advice before you start
• Part 1: Prerequisites
• Part 2: How to create a website
• Part 3: How to view and complete website configuration
• Part 4: How to edit an existing website

What is a website?

A website (Ecommerce) is a ticketing website where you can advertise and sell your products for clients to view, purchase and reload tickets. On the website, clients are able to create accounts and sub- accounts, assign tickets, view transaction history and reload tickets onto their wallets (barcode or RFID media). A reminder, using salesgroups, you can add different prices to products depending on where they are sold. For example, a 1 Day Admission product can be sold at $50 on the website and $60 at the door.

Practical advice before you start

Your Ecommerce platform is more than just a sales channel—it’s the first touchpoint for many of your guests and a crucial opportunity to drive conversions. A seamless, intuitive purchasing experience can significantly impact your revenue and customer satisfaction. By optimizing your ticketing flow, minimizing friction in the checkout process, and strategically placing upsell opportunities, you can maximize both time-to-money and average order value.

The following best practices will help you refine your Ecommerce setup to create a smooth, user-friendly journey that encourages purchases and enhances the guest experience:

• Have a dedicated tag page that contains all your daily admission tickets.
• Limit the amount of modifiers offered on each Daily Admission products as it will increase scrolling for your guests.
• Limit your product description to be limited to 100 characters (space included) before cut-off. This will allow your guest to read about the product at a quick glance instead of opening the product window.
• Cross-sell is a great way to increase your spend per basket & your revenue but make sure you offer products that enhances your daily admission products.
  
  

Part 1: Prerequisites

Prior to creating a website, you must have these elements configured:

1. The 'Website' salesgroup configuration.
2. The user that the website will be linked to, for batch and reporting purposes. 

Part 2: How to create a website

1. On the left side menu of Connect&GO Back-office, under Configuration, click Websites.
2. On the top, right side of the table, click Create Website.
3. Fill out fields:
   1. Website Name (Internal purpose) 
   2. The Internationalization of the website name in all the languages you are supporting.
   3. Choose the Salesgroup by clicking the drop-down menu and choosing the salesgroup you created for the website.
   4. Choose the User by clicking the drop-down menu and choosing the user you created for the website.
   5. Choose the type of e-commerce (ECOMV2)

 

Part 3: How to configure the Ecommerce

Once the website is created, you can configure its different functionalities within the Fields tab. The fields are separated into categories. Let's review each category and its functionalities.

Account

1. Activate the "Disable the province address field for account". Check this box if you do not want to have the province field (in the address) when creating an account.
2. Default Country Code (String). This is where you can add the short name of the country where the park is located, this way when creating an account, the phone number format will be the format of this country by default.
3. Activate the Postal code required. Check this box if you want to make the postal code field required when creating an account.

Analytics Fields

1. The Google Manager Tracking Code (string). If you have an account, this is where you will enter your tracking ID.

Basic configurations

1. The Main Website (string). This is the main website URL (https://), the website you are configuring will be linked to.
2. Insert the media name in French and English (applicable languages). The media name represents the name you give to the media used on site (QR code, RFID wristband, wristband, card, etc) and will be used to complete some sentences on the e-commerce. 
   Ex: "Wristband" or "QR code"
3. The Terms and Conditions text field (in French and English) can be used to personalize the terms and conditions when creating an account.
   

Customization 

1. Home HTML Block Active. Check this box if you want to activate a message on the main page of your website. An update or holiday announcement for example.
   
2. Home HTML Block. This is where you will add the message on the home page.
3. Additional HTML in Head Tag (script, css, etc - text). This is for additional configurations such as a tag code(s) that collect data of those visiting the website (how they get to the site, for example).
4. Additional HTML in Footer (text). This is for additional configurations such as a chat bubble, for example.
5. Information and Opt-In messages are related to the guest check-out feature. 
   💡Check out the Guest Checkout article for more details
   
6. Header homepage (text). This is where you can personalize the title on the home page (previously labelled as "All options").
   
7. Show Guest checkout as default is also related to the guest checkout feature.
   💡Check out the Guest Checkout article for more details
   

eCom colors/graphic components

1. The primary color (in a hexadecimal color format such as #96E637 (light green)), represents the color of some of the main titles and texts.
   
2. The Secondary Color field can be ignored as it should be deprecated.
3. The button color (in a hexadecimal color format such as #8737e6 (purple)), represents the color of the main buttons on the e-commerce page.
   
4. The secondary light color (in a hexadecimal color format such as #3796e6 (blue)), represents the color of the top and bottom main banner on the e-commerce page.
5. The secondary dark color (in a hexadecimal format such as #e63796 (pink)) represents the color of the second banner at the top of the page.
   
6. The Text Color field can be ignored as it should be deprecated.
7. Activate the Background option. Check this box if you want to add a background to the e-commerce page.
8. Activate the Repeat background option. Check this box if you want the background image to repeat itself creating a mosaic for the background.

Option Configurations

1. Activate the "Active Reload" option. Check this box to activate product reload onto clients' wallet types.
2. Activate Wristband Assignment. Check this box to allow clients to assign their products to themselves or their members (sub-accounts).
3. Activate Cashless. Check this box to activate the display of a client's balance from their cashless products and payments.
4. Activate Show tickets availabilities. Check this box to display the number of remaining tickets for each time slot for timed base products on the ecommerce.
5. Activate the Reschedule option. Check this box if you want to allow your customers to be able to reschedule their visit (for timed-base products) by themselves on the e-commerce.
6. Reschedule allow hour (number). Possibility to reschedule a visit within a specific time frame before reservation. (Ex: Visitor can reschedule their visit within the 24 hours before their visit).
7. Reschedule restrict hour (number). Possibility to restrict the rescheduling of a visit within a specific time frame before reservation. (Visitor can reschedule their visit up to 24 hours before their visit).
8. Hide Benefits (activate or deactivate). Check this box if you want to remove the Wallet benefits section in the e-commerce upon payment process. 
   
9. Activate the Hard Cross-sell. Check this box if you want to cross-sell products when accessing the cart page.
10. Hide interactive map (activate or deactivate). If you are using this feature, check this box to hide the map button on the homepage (for when you are configuring it for example).
11. Hide direct access (activate or deactivate). When selling QR Code products on the Ecommerce, after the payment, you have the option to hide the "Direct access" window.
    
12. Once finished, click Update Website at the bottom, right side of the table.
               

Part 3: Images and Menus

1. If not already there, under Configuration on the left menu of the page,  click  Websites.
2. Click on the View (Eyeball) icon on the right side of the individual website you would like to view and configure.
3. From here, you can do the following under the 'Images' tab.
   1. Add all the different images related to the e-commerce
      
      Wallet UID image: Image to display where to find the UID on your media (RFID wristband, RFID card, etc)
      
      

      Wallet: Image displaying your wallet in your account
      

      Media: Displayed when the "Active Reload" option is activated
      
      Logo footer: The logo of the park, appears in the footer of the e-commerce page.
      Logo Header: The logo of the park, appears in the header of the e-commerce page (upper left corner)
      Background: The desired background
      Almost done page: When "Active Reload" is activated
      
      Favicon: Logo of the tab when the page is opened on a computer.
      
      
4. Under the "Menus" tab.
   a. Configure the social media icons and link
       1- Under the menus tab, click on "Create Website Menu"
   
       2- Choose the menu type "Social"
       3- Add the name of the menu (such as Facebook, Instagram, etc)
       4- Add the URL of your page for this social media (one URL for each supported language)
       5- Select the appropriate icon (Facebook, Twitter, Instagram, Pinterest or Youtube)
       6- Add the hexadecimal color code for the icon (which will appear in the footer of the page)
   

       7- Click on "Create Website Menu" to save this menu
   

       8- Repeat steps 1 to 6 for all different social media desired
   
   b. Configure the primary links such as Terms&Conditions and Contact Us
       1- Under the menus tab, click on "Create Website Menu"
       2- Choose the menu type "Primary"
       3- Add the name of the menu (such as Facebook, Instagram, etc)
       4- Add the URL of your link (one URL for each supported language)
       5- Add the Label name which represents the text that will be displayed for the link on the page footer
       6- Choose the type of link (contact, terms, privacy, others) 
       7- Click on "Create Website Menu" to save this menu
   
    8- Repeat steps 1 to 7 for all different links desired
   
   
5. Under the 'Website Domains' tab.
   1. Create the websites main domain (https://) and selecting its default language (locale).

Part 4: How to edit an existing website

When on the main section of Websites, click on the Edit (Pen + Paper) icon on the right side of the individual website you would like to edit. You can also find a shortcut to edit an individual website when you are viewing it (View (Eyeball) icon).